A. Know Your Customers
Most tourism businesses seek visitors from a number of different target
audiences, or ‘market segments’, to use the marketers’ terminology. Knowing
about each of your target audiences, both current customers and prospective
ones, can be very helpful in making sure you are on track to develop your
business for them to meet their expectations.The questions and suggestions
to follow should be answered separately for each of your important target
Developing information on your target audiences will provide a number of
You can tailor your offerings to best suit each audience.
You can better establish competitive advantages and the right price-value
You can reach them more effectively in your marketing.
You can adjust your offerings based on customer feedback, thereby improving
customer satisfaction, as well as encouraging repeat visitation and positive
The following questions to follow are designed to prompt you to think about how
you might learn more information about your customers, and how that
information might be useful in your business planning.
A1. Know Your Current Customers
A2. Understand Their Expectations
A3. Identify Other Customer Segments Offering
Opportunities for Your Business