D: Engage in Market Development and Marketing
Having great offers and quality service are prerequisites to market readiness,
of course, but taking the offers to market also requires having the tools in
place to do so – so we need to add the ‘marketing readiness’
component as well.
Few tourism businesses can afford to do their own marketing to all target
audiences on their own. Most rely on partners in tourism to play a major
role on their behalf. However, there are affordable marketing activities
suitable for small and medium sized tourism businesses.
D1. Have the Right Marketing Tools
D2. Get Involved with Marketing Networks at Your Destination
D3. Work with the Travel Trade
D4. Manage Relationships with Your Customers