Tourism Destination Area
Visitors want to explore Tourism Destination Areas that deliver 'must-see'
attractions, high-quality amenities and memorable experiences. Areas that
achieve those goals can generate significant traffic and revenue growth for
their community, but only by working together and building on existing
infrastructure can communities create an exceptional tourist destination area.
The Tourism Destination Area Kit
Creation of a Tourism Destination Area (TDA) must be a community-driven process
fueled by local organizations, leaders and people who want to build on what
they have – and make it better. Through strategic tourism development,
communities can build towards increased visitor numbers and revenue. The TDA
Kit guides you in uncovering insights, resources and contacts to help focus
your goals, set targets and develop your community's strategic tourism
The TDA Kit includes:
Use this kit as your starting point to help build capacity in your
It takes key partners and leaders to drive this process. Don't wait for someone
else to take the lead if you feel you have a perspective and desire that can
create change. The right tools, resources, people and a shared focus are all
ingredients in TDA success.
Testing Your TDA Potential
Answer these questions as a starting point to assess your community's
destination area potential:
Tourism destination areas have leaders — people who are actively championing a
community's potential to expand tourism revenue. Does your destination area have
Successful destination areas require resources, leadership, private sector
operators and organizations willing to commit time and money to promote and
develop tourism. Do you have these resources?
Successful, strategic tourism development requires a delicate balance, and
delivers expanded tourism business, and increased traffic and revenues. A solid
foundation is vital. What established infrastructure already exists in your
community, on which you can build and expand?
Tourism destination areas offer visitors the chance to experience something
unique; a must-see attraction they'll find nowhere else. Does your destination
area have unique attributes?
A great location is a common element among areas with tourism appeal, and
tourism destination areas are well situated to serve tourists. Do you know the
pros and cons of your location?
Tourism Destinations grow with the involvement and support of their residents. Do
the residents in your community support further development of sustainable
Destinations that offer year round tourism products and services can attract
new business. Does your community want to be open for business to visitors, year
For more information on this initiative contact: