Visitors Experience High Quality Service in Nova Scotia

Visitors to Nova Scotia will continue to receive friendly, knowledgeable service thanks to a well-educated and professional staff in the province's tourism industry.

Rodney MacDonald, Minister of Tourism, Culture and Heritage, announced today, Sept. 6, that the province is investing $95,000 this year to support ongoing human resource development in Nova Scotia's tourism industry.

"Nova Scotia is known for its maritime hospitality," said Mr. MacDonald. "It's one of the qualities that attracts visitors to our province and draws people back. A well-trained tourism workforce is key to providing excellent service and ensuring visitors have the best possible experience while here."

In partnership with the Nova Scotia Tourism Human Resource Council, the province has supported the development of a professional, sustainable workforce for many years.

"The province's investment in human resource development clearly demonstrates the government's understanding of the role and value of the tourism employee," said Susan Tilley-Russell, chair of Nova Scotia's Tourism Human Resource Council. "Today's tourism market is very competitive and the quality of service provided by our staff gives us an important edge."

The Canadian Tourism Human Resource Council reports that Nova Scotia has the largest number of certified tourism professionals in Canada and the highest number of certified food and beverage managers per capita.

This year's funding will ensure Nova Scotia continues to remain a leader in the development of a skilled and professional workforce. Training includes a new program called Service First -- Making the Connection, which teaches participants how to better connect with customers and guests to create improved service experiences and enhance bottom lines.

Investments from the tourism industry and other levels of government will add $600,000 this year to support human resource development initiatives in Nova Scotia.

Tourism is worth close to $1.3 billion in annual revenues in Nova Scotia and accounts for more than 33,000 direct and indirect jobs.