Official Launch of Select Nova Scotia

Agriculture

July 5, 2007 11:34 AM

Selecting Nova Scotia first is the theme of an exciting, new marketing campaign aimed at promoting locally grown and produced food.

The government's buy-local campaign, Select Nova Scotia, was announced by Brooke Taylor, Minister of Agriculture, today, July 5. The event featured a logo unveiling, website introduction, details of upcoming promotional activities and the announcement of a Minister's Advisory Committee on Buy Local.

"Nova Scotia produces delicious, high-quality food and this logo will help consumers identify local produce and select it as their purchase," said Mr. Taylor at the historic outdoor courtyard at the Art Gallery of Nova Scotia, the site of Halifax's City Market in 1750. "Through our purchases of local products we invest in our provincial economy and show support our agriculture industry."

The logo represents three elements of agriculture: green for the colour of crops, blue for the province's clean, crisp water; and a yellow sun representing energy, hope and vitality.

To help promote awareness, increase consumer knowledge and encourage consumption of Nova Scotia agri-food products, a Minister's Advisory Committee on Buy Local has been created to review buy-local efforts and co-ordinate initiatives across the province.

"We have been actively pursuing buy-local initiatives for some time and this advisory committee enhances our efforts and heightens the importance we place on getting locally produced food to Nova Scotia consumers," said Mr. Taylor.

Committee members are:
-- Peter Swetnam, president, Chicken Producers of Nova Scotia (Chair), Federation of Agriculture representative, producer
-- Wayne Atwater, counsellor, Kings County Municipality
-- Jeanne Cruikshank, vice-president Atlantic, Canadian Council of Grocery Distributors
-- Sharon Lynk, president, Women's Institutes of Nova Scotia
-- Gordon Stewart, executive director, Restaurant Association of Nova Scotia
-- Natalie Webster, Communications Nova Scotia, Department of Agriculture.

The committee will oversee a buy-local campaign during the six weeks of harvest in August and September.

The Select Nova Scotia website, www.selectnovascotia.ca , will continue to develop and, over the next several weeks, offer information on events and where to find local products. The logo is available for industry and marketplace participants to download.

The department continues to work on a number of buy-local initiatives including needs assessments, government/industry partnerships, and promotional materials and events.

The government has made changes in the past year to support local-product purchases in provincial health care and justice institutes. All dairy products; 90 per cent of processed dairy, such as butter and yogurt; 60 per cent of fresh produce and up to 80 per cent of fresh produce from storage; and 60 per cent of beef, chicken and pork purchased are produced locally.


FOR BROADCAST USE:

     Selecting Nova Scotia first is the theme of an exciting, new

marketing campaign aimed at promoting locally grown and produced

food.

     The Select Nova Scotia program was introduced today (July 5)

at an event that featured a logo unveiling, the

introduction of a buy-local website, details on a harvest

promotional campaign and the announcement of a Minister's

Advisory Committee on Buy Local.

     Agriculture Minister Brooke Taylor says Nova Scotia produces

delicious, high-quality food and the new logo depicting the land,

sea and sun, will help consumers identify locally grown products

and encourage shoppers to buy them.

     The website is www.selectnovascotia.ca.

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Media Contact: Natalie Webster
              Department of Agriculture
              902-424-0192
              902-497-7603
              E-mail: webstenj@gov.ns.ca