Awareness Campaign Boosts Interest in Adult Learning Programs

Department of Education (to March 26, 2013)

September 10, 2007 11:40 AM

Hundreds of Nova Scotians are finding their way to adult learning programs and services as a result of a new awareness campaign.

The provincewide campaign promotes the Nova Scotia School for Adult Learning (NSSAL) with a new toll-free line, 1-877-go-NSSAL, as well as an updated website targeting adult learners, general public and educators (www.goNSSAL.ca).

Since the campaign launched on Aug. 24, more than 2,200 people have visited the website or called the new toll free line. The five-week campaign continues until Saturday, Sept. 29.

"One of the biggest obstacles for adult learners is not knowing what resources are available," said Education Minister Karen Casey. "We are working to increase awareness of the many programs and services available to help more Nova Scotians return to learning and complete their high school diploma, or simply improve their reading and writing skills."

The Department of Education's three-part advertising campaign features testimonials from adult learners, family literacy program participants and adult education volunteers. It focuses on encouraging Nova Scotians to complete their high school diploma through the Nova Scotia School for Adult Learning, to sign up for family literacy programs or to volunteer to become a tutor or board member in the adult education area.

"For a long time I didn't know what programs were out there to help me finish my high school diploma," said Truro resident Jean Desmond, an adult learner featured in one of the ads. "I was worried about going back to school, but now that I'm back in class, I realize that education is the route to success."

The Department of Education will track the success of the awareness campaign through increased enrollment in NSSAL and family literacy programs, volunteer participation and general program awareness.

The Department of Education operates the Nova Scotia School for Adult Learning as well as a range of other literacy programs. Since 2001, about 2,400 Nova Scotians of all ages and backgrounds have graduated with a high school graduation diploma for adults through NSSAL programs.


FOR BROADCAST USE:

     Hundreds of Nova Scotians are finding their way to adult

learning programs and services as a result of a new awareness

campaign.

     The provincewide campaign promotes the Nova Scotia School

for Adult Learning with a new toll-free line, 1-877-466-7725, as

well as an updated website targeting adult learners, general

public and educators (www.goNSSAL.ca).

     Education Minister Karen Casey says one of the biggest

obstacles for adult learners is not knowing what resources are

available.

     Since the campaign launched on August 24th, more than 22-

hundred people have visited the website or called the new toll-

free line.

The five-week campaign continues until September 29th.

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Media Contact: Holly Dunn
              Department of Education
              902-424-8786
              E-mail: dunnha@gov.ns.ca