News Release Archive
ECONOMIC RENEWAL--1995 TOURISM SEASON TOPS LAST YEAR
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For the third consecutive year, Nova Scotia's tourism
industry posted peak season gains.
Visitation surpassed 1994 by four per cent, with 44,000 more
people visiting Nova Scotia this year, while 24,000 more
rooms were sold, an increase of one per cent. These two
indicators will translate into increased tourism revenues
for 1995.
"Reported increases indicate that 1995 will top the
phenomenal tourism season Nova Scotia enjoyed last year,"
said Economic Renewal Agency Minister Robbie Harrison. "The
planning, marketing and promotion activities practised by
the tourism industry are definitely working."
Year-to-date figures reported in Tourism Nova Scotia's
monthly Tourism Insights publication show:
- air visitation soared by 24 per cent or 35,000
person-visits;
- motorcoach visitation jumped 18 per cent or 9,000
person-visits;
- ferry and recreational vehicle entries both posted
increases of one per cent;
- provincial visitor information centres counselled 505,000
visitors, an increase of 15 per cent over 1994;
- Fortress Louisbourg celebrated it 250th anniversary and
boasted a healthy 22 per cent visitor increase for the
season;
- Visitors to Peggy's Cove swelled by 17 per cent in
October, topping 630,000 for the year-to-date.
"Reported increases were largely fuelled by U.S. and other
international visitors," said Mr. Harrison. "These visitors
are traditionally among Nova Scotia's highest visitor
spending markets."
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Contact: Linda Laffin 902-424-6810
trp Nov. 22, 1995