News Release Archive

The Vikings will welcome 100 Nova Scotians to Reykjavik, Iceland
next week.  Representatives from Nova Scotia will showcase Nova
Scotian products, services and travel opportunities to
Icelanders, May 22 -24.

The business mission is part of Icebreaker '96, the program to
mark the inauguration of Icelandair's "Gateway to Canada" service
through Halifax.

Seventy-one Nova Scotia companies, including four universities,
will participate in a consumer travel, trade and education
exposition at the University of Iceland. As many as 12,000 people
are expected to visit the Nova Scotia exposition and sample the
sights, sounds, music and business opportunities Nova Scotia
offers to Iceland.

Each Nova Scotia participant has paid for the opportunity to be
part of the first business mission to Iceland. The project is
organized by the Nova Scotia Economic Renewal Agency, Icelandair
and the Tourism Industry Association of Nova Scotia with
sponsorship assistance from private sector companies.

Businesses and organizations travelling to Iceland represent a
cross-section of some of the best business and travel 
opportunities Nova Scotia can offer. From agricultural products
to tourism attractions, from information technology to ocean
industries, they include Haddon Hall, Chester; Super Natural
Sailing Tours, Bras d'Or; Historic Feast Dinner Theatre, Halifax;
Dover Mills Ltd, Halifax; Surrette Battery, Springhill; Phoenix
Aerotech Ltd., Brookfield; Atlantic Canada World Trade Centre;
Halifax; Scotian Gold Cooperative Ltd, Kentville; and the Anne
Murray Centre; Springhill to name just a few.

"This new air bridge between Europe, Scandinavia and Nova Scotia
over Iceland provides tremendous potential for Nova Scotia
businesses to expand their trade and market potential," Economic
Renewal Minister Robbie Harrison said today.

"The companies who have signed on as participants with Icebreaker
'96 recognize the business potential in Iceland and also see
Icelandair's service as important for securing existing markets
in Europe and generating new ones."

"As the airline's first Canadian destination, Nova Scotia is in
an important and strategic position for tourism, trade and
business development," he said.

Icebreaker '96 participants leave Halifax for Reykjavik, May 21,


NOTE TO EDITORS: Some Nova Scotia companies are available for
interviews before leaving for Iceland and while in Iceland. To
make arrangements, please contact Marsha Andrews 902-424-4207
before Friday, May 17, 1996. After Monday, May 20, 1996 please
contact Robyn McIsaac, 902-424-0939.

Contact: Marsha Andrews  902-424-4207

trp                    May 14, 1996 - 2:28 p.m.