News Release Archive


Cape Breton is putting out the welcome mat for Cape Bretoners
living off the island and planning for retirement.

Premier John Savage and federal Health Minister David Dingwall
today announced government assistance for the Cape Breton County
Economic Development Authority's Retirement Cape Breton
Initiative. Mr. Dingwall made the announcement on behalf of 
Secretary of State for the Atlantic Canada Opportunities Agency
and Enterprise Cape Breton Corporation, Lawrence MacAulay.

The Cape Breton County Economic Development Authority (CBCEDA) is
spearheading the marketing campaign, called Retirement Cape

After conducting extensive research, the authority is now
implementing the first two years of a multi-year marketing
campaign that is designed to attract up to 1,500 expatriates to
retire to the island.

"For most Cape Bretoners living elsewhere in the world, there's
no place like home. Encouraging them to consider Cape Breton as
their retirement home will have a significant impact on the local
economy, especially in the construction, realty and retail
sectors," said Premier Savage.

"No one appreciates the charm and lifestyle of Cape Breton like
those who once called it home. CBCEDA's marketing efforts to
attract expatriates and to assist them in their retirement
planning is a practical initiative which will bring increased
economic activity to the island," said Mr. Dingwall. He said
attracting 1500 retirees would inject an additional $20 million
annually into the local economy.

The total cost of the marketing plan is $1.5 million and includes
the development of publications, mail-outs, strategic media
advertising, familiarization tours and attendance at various
trade shows targeting seniors and pre-retirees.

Federal and provincial funding for these initiatives are provided
under the Canada/Nova Scotia COOPERATION Agreement on Economic
Diversification, which is administered federally by the Atlantic
Canada Opportunities Agency (ACOA) and provincially by the Nova
Scotia Economic Renewal Agency. Enterprise Cape Breton
Corporation is responsible for delivering ACOA's programs in Cape
Breton and the Mulgrave area.

The COOPERATION Agreement will provide a contribution of $530,764
over a two-year period.


Contact: Eileen Lannon-Olford  902-562-2201

         D.A. Landry           902-564-3617

         Krista Hill-Lettues   902-424-4998

trp                    Oct. 11, 1996 - 1:37 p.m.