News Release Archive

They're coming from all over North America, and they're selling
Nova Scotia.

This year, Nova Scotia plays host to the largest gathering of
tourism buyers and sellers in Atlantic Canada.

Sydney, will be the site for Atlantic Canada Showcase 1997, from
Sept. 30 to Oct. 3, bringing together Atlantic Canadian suppliers
of motorcoach and tourism products with buyers from Canada and
the U.S.

"This is a very prestigious event," said Peggy Anderson,
president of the Tourism Industry Association of Nova Scotia
(TIANS). "It gives us the chance to show off our world-class
facilities and our beautiful province."

An economic impact study of business conducted at the 1995
Atlantic Canada Showcase in Charlottetown, reported direct
revenues of more than $4 million for Atlantic Canada tourism

"This event is a real boost for Nova Scotia tourism and Cape
Breton in particular," said Economic Renewal Minister Richie
Mann. "If results from Charlottetown are any indication, Nova
Scotians can expect significant new business that will help
generate jobs and economic growth."

In a 1995 study by the Economic Planning Group of Canada, the
motorcoach sector lured an estimated 42,600 visitors to Nova
Scotia in 1994, with 60 percent of motorcoaches arriving in the
province from the U.S.

More than 120 tourism operators from Nova Scotia, New Brunswick,
Newfoundland and Prince Edward Island will participate in
Atlantic Canada's largest tourism marketplace.


Contact: Judith Cabrita  902-423-4480

trp                Jan. 13, 1997 - 3:15 p.m.