News Release Archive
InNOVAcorp--DESIGNING FOR SUCCESS AND PROFIT CONFERENCE ----------------------------------------------------------------- Using design to ensure success and profit is the topic of a conference being hosted tomorrow and Friday (March 20-21) in Halifax by InNOVAcorp - Nova Scotia Innovation Corporation, the Centre for International Business Studies (CIBS) and Design in Business-Nova Scotia (DBNS). The conference, "Designing for Success in World Markets", will feature case studies on effective design from the Atlantic region and a keynote address by Peter Lawrence, chair, Corporate Design Foundation, Boston. It is being held at the Westin Nova Scotian. DBNS represents design professionals and associations in the province and has been heavily involved this past year in the development of a provincial design strategy. The conference will provide a medium to discuss the new strategy. "We hope this conference will begin to make every business professional aware of the impact of design throughout any project," said Frank Fox, professor at the Nova Scotia College of Art and Design (NSCAD) and DBNS member. Organizers of the conference stress that design, like business marketing, when used strategically, can be a powerful tool for today's business. Conference organizer Dr. Don Patton believes the communication of the recently drafted design strategy is the first step in educating business on the importance of design for our companies to remain globally competitive. He looks to keynote speaker Peter Lawrence as example. In 1985 Lawrence founded the Corporate Design Foundation in Boston "to improve the quality of life and effectiveness of organizations through design". "InNOVAcorp offers a comprehensive set of resources to companies needing assistance to commercialize their technology-based products and services," said David Roach, manager of technology commercialization at InNOVAcorp. "We want to provide companies with as much information as possible so they can make the best decisions for their business. We see the value in considering design throughout the commercialization process." Other conference highlights include representatives from Bryston Limited, Nortel, Pratt & Whitney and Xerox providing case studies on the role of design for their companies. -30- Contact: Janet Lord 902-494-6553 trp Mar. 19, 1997 - 3:30 p.m.