Thrive! Grants Support Community Action on Breastfeeding

Breastfeeding families in Nova Scotia will have more support and encouragement with $250,000 in provincial grants for community projects that protect, promote and support breastfeeding.

"We know that breastfeeding rates are highest in places where there are family and community supports, including workplace policies," said David Wilson, Minister of Health and Wellness. "These grants will enable more of those supports and help children and families thrive."

Local groups and organizations can apply for one-time grants of up to $15,000. The money can fund policy development, supplies, equipment, training, human resources, workplace and peer breastfeeding support, or the Baby Friendly Initiative.

"Breast milk provides unequalled nutrition for babies and young children and helps protect against health problems in childhood and later in life," said Rebecca Attenborough, co-ordinator, Reproductive Care Program of Nova Scotia. "Breastfeeding supports healthy growth and development and provides clear health benefits for children and mothers. We need to continue our work to make breastfeeding the norm in Nova Scotia."

Community grants to support breastfeeding are a government commitment through Thrive!, a plan for a healthier Nova Scotia. The plan addresses childhood obesity and preventable chronic disease through 34 actions focused on healthy eating and physical activity.

The application deadline is Wednesday, Jan. 9, 2013 by 4 p.m. Learn more at http://thrive.novascotia.ca.