News release

MADD Canada Red Ribbon Campaign

Nova Scotia Liquor Corporation

Nova Scotia Liquor Corporation's effort to promote sober driving this holiday season will again include support for the Mothers Against Drunk Driving (MADD Canada) Project Red Ribbon campaign.

Throughout December, all 100 NSLC stores across Nova Scotia will display donation boxes at checkout counters, offering customers the campaign's signature red ribbons for display on the outside of vehicles. In 1999, more than $3,400 was raised for MADD Canada through NSLC donation boxes. In 2000, that figure rose to $8,800.

"Tying a MADD Canada red ribbon on your vehicle is a simple but effective way to say please don't drink and drive," said NSLC acting president, Bruce Rogers. "NSLC employees are very proud to take part in Project Red Ribbon and to offer their customers a way to show their support for this important campaign."

"MADD Canada thanks NSLC employees for their support this year. We encourage everyone to Tie One On For Safety and make the commitment to drive sober," said Andrew Murie, national executive director, MADD Canada. "Let's make this holiday season a time for great joy and not sadness due to the tragic consequences that can result from impaired driving. Drinking and driving simply don't mix."

MADD Canada hopes to distribute four million red ribbons across Canada. On average, 4.5 Canadians are killed every day and 125 are injured as a result of impaired-driving crashes. About 40 per cent of all traffic fatalities are alcohol-related.