News release

Province Invests in Tourism Development

Tourism and Culture (Aug. 1999 - Dec. 2003)

The Department of Tourism and Culture is investing in projects that support the growth and quality of Nova Scotia's tourism industry. Applicants have until Oct. 25 to apply for tourism development funds for activities like new hiking trails and study tours.

"Today's global tourism market is very competitive, and continuous improvements are the key to success," said Rodney MacDonald, Minister of Tourism and Culture. "We want our visitors to have the best possible experience. Investing money in our strengths and the products and services we offer is one way to ensure that they do."

The province's tourism development priorities include developing the seacoast, culture and heritage, and outdoor and nature experiences for visitors.

Not-for-profit organizations and private-sector tourism operators are eligible to apply for investment funding. Private-sector partners must take the lead on a group/consortium initiative that benefits the broader tourism industry. The program does not provide direct financial assistance for the capital and operating costs of ongoing business operations.

Enhancements to the programs are the result of work with the Tourism Partnership Council. The council is made up of government and industry members. It works to bring more visitors to Nova Scotia and increase the amount of money those visitors spend.

"If we're really going to grow tourism in this province we must invest in the strengths we already have," said Doug Fawthrop, council member. "At the end of the day, if a project will bring more people to this province, then it is worth investing in."

The program budget is about $540,000. Those interested are encouraged to discuss project ideas with department staff prior to submitting an application. More information is available from the Department of Tourism by calling 902-424-3908 or the Tourism Partnership Council Web site, at www.nstpc.com , The next deadline is Oct. 25.

Nova Scotia's billion-dollar tourism industry translates into jobs for more than 34,000 Nova Scotians. Tourism is also a significant export industry, with more than half of the money generated coming from outside the province.