Enhancing the Visitor Experience in Peggy's Cove

Tourism, Culture and Heritage (To Jan. 7)

May 10, 2005 10:18 AM

Visitors to one of Nova Scotia's most popular tourist attractions
will soon enjoy improved services and easier parking. The
province announced plans today, May 10, to improve the traffic
flow and overall visitor experience in Peggy's Cove.

In support of recommendations made in the Peggy's Cove Assessment
Study, the province will invest $834,000 toward the creation of
an interpretive program, and enhancements to the visitor
information centre and provincial parking lot at Peggy's Cove.

Based on feedback from residents, tourism operators and visitors,
the province commissioned the Peggy's Cove Assessment Study in
2003 to address capacity issues and potential tourism
opportunities in the area. The study was supported by the Peggy's
Cove Commission, the Peggy's Cove Preservation Society and local
residents.

"Peggy's Cove is an internationally recognized icon of Nova
Scotia, which attracts about 650,000 visitors each year," said
Rodney MacDonald, Minister of Tourism, Culture and Heritage. "The
province's investment will make it even better for visitors and
local residents."

The St. Margaret's Bay Regional Tourism Development Association
will oversee the development of interpretive panels, signs and
brochures that explain the natural and cultural history of
Peggy's Cove. The association will also be responsible for
enhancements to visitor services, including the development of
picnic areas, benches, information services and kiosks. This work
is expected to be completed by the spring of 2006.

"These enhancements will enable visitors to better experience the
rich culture and heritage of Peggy's Cove," said Shelley Webb,
chair of the tourism development association. "They will also
encourage visitors to spend more time in Peggy's Cove and the St.
Margaret's Bay area."

An expanded visitor information centre will focus on improved
counseling and orientation to the village. Preliminary work is
expected to start late in the summer and will be completed by
late fall. During the construction period, visitor services will
be provided at alternate locations within the village.

The provincial parking lot will be expanded to provide additional
parking, and redesigned to provide a turn-around area for larger
vehicles, such as RVs and motorcoaches. To minimize traffic
disruption, this work will not begin until late fall.

"We want to provide a safe and quality visitor experience, while
at the same time protect the identity and integrity of the
village of Peggy's Cove," said Murray Garrison, chair of the
Peggy's Cove Commission.

The province's investment in the interpretive program is part of
$15 million in funding announced by Mr. MacDonald in December
2004. That funding is designed to help boost Nova Scotia's
tourism industry in the areas of marketing, product development,
and regional tourism initiatives.


FOR BROADCAST USE:

     The province is investing 834-thousand dollars to support an

interpretive program, and enhancements to the visitor information

centre and provincial parking lot in Peggy's Cove.

     These enhancements are based on recommendations made in the

Peggy's Cove Assessment Study, which addressed capacity issues

and potential tourism opportunities in Peggy's Cove.

     Tourism, Culture and Heritage Minister Rodney MacDonald says

the investment will make Peggy's Cove even better for visitors

and local residents.

     A new interpretive program will explain the natural and

cultural history of Peggy's Cove to visitors and the existing

visitor information centre will be expanded. The parking lot will

also be expanded to provide more space for larger vehicles, like

R-Vs and motorcoaches.

-30-

Contact: Ellen Lawless
         Tourism, Culture and Heritage
         902-424-7608
         E-mail: lawlesee@gov.ns.ca

                                 kdc         May 10, 2005        10:16 A.M.