E-Tourism Award for Nova Scotia

Tourism, Culture and Heritage (To Jan. 7)

November 9, 2007 4:13 PM

Nova Scotia's tourism industry is on a winning streak, bringing home its fourth national award this week.

The inaugural Canadian E-Tourism Awards were presented in Vancouver Thursday, Nov. 8. The Antigonish Eastern Shore Tourism Association won the award for the best online marketing campaign in the small private sector category.

"Today's travellers are turning to the Internet to plan their trips and the Antigonish Eastern Shore Tourism Association is doing a stellar job of using technology and partnerships to draw them to Antigonish and the Eastern's Shore," said Bill Dooks, Minister of Tourism, Culture and Heritage. "I offer my congratulations to the association on their new website and this national award recognizing their online marketing efforts."

The Antigonish Eastern Shore Tourism Association won the award for a new website it developed highlighting tourism experiences in Antigonish and on the Eastern Shore such as golf, festivals and Sherbrooke Village. Tourism operators in the region worked together on vacation packages which are promoted on the site.

Nova Scotia also won three awards from the Tourism Industry Association of Canada on Monday, Nov. 5.

The winners were:

-- The Celtic Colours International Festival, Event of the Year Award
-- Cape Chignecto Provincial Park, Parks Canada Sustainable Tourism Award
-- The Department of Tourism, Culture and Heritage, Deloitte Innovator of the Year Award, for its use of Google Earth as a marketing tool.

The association's winning website is at www.novascotiaseacoast.com .


FOR BROADCAST USE:

     Nova Scotia's tourism industry is on a winning streak,

bringing home its fourth national award this week.

     The inaugural Canadian E-Tourism Awards were presented in

Vancouver Thursday (November 8th).

     The Antigonish Eastern Shore Tourism Association won the

award for the best online marketing campaign in the small private

sector category.

     Tourism, Culture and Heritage Minister Bill Dooks says

today's travellers are turning to the Internet to plan their

trips and the association is doing a stellar job of using

technology and partnerships to draw them to Antigonish and the

Eastern Shore.

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Media Contact: Adèle Poirier
              Tourism, Culture and Heritage
              902-424-4819
              E-mail: poiriea@gov.ns.ca