Nova Scotia Celebrates Tourism Week

Nova Scotians are reminded of the importance of our tourism industry and are encouraged to get out and enjoy their favourite things to do in Nova Scotia during National Tourism Week from Monday, June 2 to Sunday, June 8.

"We want to celebrate this industry for its continuing contribution to our economy and also for how it enriches our daily lives here at home," said Bill Dooks, Minister of Tourism, Culture and Heritage. "During Tourism Week, we hope Nova Scotians will think about getting out to enjoy all the great things our beautiful province has to offer this summer."

Tourism contributes $1.3 billion annually to Nova Scotia's economy and employs over 33,000 people in all areas of the province. About 65 per cent of tourism revenue is export earnings, or money spent here by visitors from outside the province, Nova Scotians are also important supporters of the industry.

Advertisements running during the week encourage Nova Scotians to take in everything from the province's culinary delights and traditional music, to its rich history and world-renowned natural wonders. The ads also mention the charm and character of Nova Scotians who bring it all to life.

"Nova Scotians are known for being friendly, genuine and hospitable -- it is something we take great pride in and it's part of our brand that we sell to the world," said Mr. Dooks.

"Tourism is everyone's business. Every little thing -- a smile, helpful directions, fabulous food or great service -- shapes a visitor's experience, so as we open our doors to over a million tourists this summer, let's go out of our way to be welcoming."

Also, during Tourism Week, on Thursday, June 5, Nova Scotia Archives and Records Management will launch a new online exhibit highlighting the history of tourism in Nova Scotia.

For a list of activities taking place across the province during Tourism Week or to plan a Nova Scotia vacation, visit http://www.novascotia.com .