News release

Campaign Supports Reduced Speeds in School Zones

The province is reminding Nova Scotians that slower is safer in school zones, as part of a driver education campaign launched this week.

The campaign supports the Safer School Zone Act that comes into effect Sept. 1. It will mean drivers will have to reduce speed in school areas to 30 km/h, in a 50 km/h zone, when children are present. In school areas where the speed limit is higher, a 50 km/h reduced speed limit will continue to be in effect when children are present.

"Slower is safer in school zones," said Maurice Smith, Minister of Transportation and Infrastructure Renewal. "Drivers need time to react to the unpredictable situations that are all too common in school zones from children running onto the street to get a ball to texting their friends. Drivers need to slow down so they have extra time to respond and keep our children safe."

The campaign will include TV and radio spots as well as an online component. It runs this month, August and September.

FOR BROADCAST USE:

A new provincial ad campaign is hitting the airwaves this week reminding Nova Scotians that slower is safer when driving through school zones.

The campaign supports the Safer School Zone Act that comes into effect September 1st. Drivers must reduce speed in school areas to 30 kilometres an hour in a 50-kilometre-an-hour zone, when children are present. In school areas where the speed limit is higher, a 50-kilometres-an-hour reduced speed limit will continue to be in effect when children are present.

Transportation and Infrastructure Renewal Minister Maurice Smith says the reduced speed limits give drivers more time to react to the unpredictable situations that are common in school zones.

The TV, radio, and online campaign is running this month, August and September.

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Media Contact:

Sue McKeage
Transportation and Infrastructure Renewal 902-424-8978 E-mail: