News release

Summer Awareness Campaign Promotes PFD Use

A new campaign is reminding fishermen across the province about the importance of wearing a lifejacket while at sea.

The Who Do You Wear Your PFD For? campaign was launched at the Wedgeport Tuna Tournament today, Aug. 24, with more than 1,000 Nova Scotians attending.

During the event, Fisheries and Aquaculture Minister Sterling Belliveau, and representatives from the Workers' Compensation Board gave people an advance look at the campaign.

"Fishing is one of, if not the, most dangerous occupation in the province," said Mr. Belliveau. "I hope this campaign reminds all fish harvesters about the importance of staying safe on the water.

"Personal flotation devices increase your chances of rescue and survival. If you don't wear a PFD for you, wear it for your family."

Workers' Compensation Board CEO Stuart MacLean said a PFD is a visible symbol of health and safety leadership.

"For too long in this province, fishing has been associated with heartbreak," said Mr. MacLean. "By choosing to wear a PFD, fishermen are shifting the culture of loss and establishing a culture of safety in their industry."

The campaign is a partnership between the Nova Scotia Fisheries Sector Council, the Fisheries Safety Association of Nova Scotia, the Department of Labour and Advanced Education, and the Workers' Compensation Board.

"Our activities reflect our goal to increase awareness and use of PFDs throughout Nova Scotia," said Lisa Fitzgerald, executive director of the Nova Scotia Fisheries Sector Council. "We are hoping fishermen from across the province attend man-overboard drills and community events where we have opportunities to showcase these important safety practices."

Activities are planned throughout the province.

FOR BROADCAST USE:

A new campaign is reminding fishermen across the province about the importance of wearing a lifejacket at sea.

The Who Do You Wear Your PFD For? campaign was launched at the Wedgeport Tuna Tournament, today (August 24th).

Fisheries and Aquaculture Minister Sterling Belliveau, says he hopes the campaign reminds all fishermen about the importance of staying safe on the water.

The campaign is a partnership between the Nova Scotia Fisheries Sector Council, the Fisheries Safety Association of Nova Scotia, the Department of Labour and Advanced Education, and the Workers' Compensation Board.

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Media Contacts:

Heather MacLeod
Workers' Compensation Board of Nova Scotia 902-491-8104 Cell: 902-237-5134
Chrissy Matheson
Labour and Advanced Education Cell: 902-219-3121 E-mail: