News release

Funding to Support Road Safety in Nova Scotia

Government is supporting the next phase of Dalhousie University's Share the Road campaign, a provincewide initiative to raise awareness about road safety.

Energy Minister Andrew Younger announced today, Oct. 17, that government will provide $45,000 to Dalhousie Transportation Collaboratory (DalTRAC) for the campaign.

The campaign promotes positive behavioural change and safer sharing of roads for pedestrians, cyclists, and motorists in Nova Scotia. DalTRAC plans to roll out the campaign provincewide by hosting events, school presentations, and engaging Nova Scotians through social media.

"We are pleased to support a campaign that encourages people to make environmentally friendly transportation choices, while also being mindful of people on the road," said Mr. Younger. "We are confident the campaign will improve road safety for Nova Scotians."

The first phase of DalTRAC's Share the Road campaign focused on learning about pedestrian, cyclist and motorist demographics, and how to build community awareness about road safety. This helped develop the second phase of the awareness campaign.

"I believe multi-modal transport options are the key to ensuring sustainable futures for most Nova Scotia communities," said Ahsan Habib, director of DalTRAC. "My laboratory is trying to improve our knowledge gaps by collecting transportation data and simulation modelling; but most importantly translating knowledge into actions, such as our Nova Scotia Share the Road movement."

Provincial funding for phase two of the project runs until the end of March 2015. Government contributed $55,000 to phase one of the campaign.

For more information on the campaign, visit the Share the Road's official Facebook and YouTube pages, and follow on Twitter @ShareTheRoadNS.

FOR BROADCAST USE:

Government is supporting phase two of Share the Road, a Dalhousie University-led campaign to raise awareness about road safety in Nova Scotia.

Energy Minister Andrew Younger announced today (October 17th), the department will provide 45-thousand dollars to Dalhousie Transportation Collaboratory for the campaign.

The goal is to promote positive behavioural change and safer sharing of roads for all pedestrians, cyclists, and motorists in Nova Scotia.

For more information on the campaign, visit the Share the Road Facebook, Twitter, and YouTube pages.

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