News release

NSBI Approves Payroll Rebate

Nova Scotia Business Inc. (NSBI) has approved a business development incentive in the form of a payroll rebate for VERB Interactive Inc (VERB).

Established in Halifax in 2004, VERB is a full-service digital marketing agency serving leading global brands in the travel and hospitality industry. The company is expanding its Halifax operations and has a second location in Victoria, B.C.

VERB has the potential to create up to 130 jobs under the five-year payroll rebate agreement. Based on the maximum growth forecast of the agreement, NSBI estimates the company could spend $24.3 million in salaries.

It is also estimated the new employees would contribute provincial tax revenues of $3.113 million through their income and consumption taxes. As a result, the company would earn a rebate up to $1.458 million over five years.

VERB will be eligible for a smaller rebate if it creates fewer than 130 new jobs.

Quick facts:

  • payroll rebates are designed in a way that the tax revenue generated for the province by the new jobs in Nova Scotia is always more than the amount of the rebate
  • payroll rebates are only paid after a business has generated actual payroll for the Nova Scotia economy
  • for every dollar a company spends on the new jobs it receives between five and 10 cents back
  • when a company submits an annual rebate claim it must send NSBI audited information that confirms the number of jobs it created that year
  • payroll rebates are paid through the Strategic Investment Fund

Information on NSBI transactions can be found at .


Media Contacts:

Mel Rusinak
Nova Scotia Business Inc. 902-424-3527 Email:
Andy MacLellan
VERB Interactive Inc. 902-478-8729 Email: