Local Food and Beverage Campaign Launched

It is important for consumers to know where to find Nova Scotia’s locally grown and produced food and beverage.

That is why government and Taste of Nova Scotia have launched a buy-local program named, Get Your Hands on Local, that makes it easier for consumers to identify local products where they regularly shop.

“We want to see Nova Scotians consuming more products that are harvested, grown and produced by our local food industry, and supporting a stronger economy across the province,” said Agriculture Minister Keith Colwell. “With this new retail campaign, consumers will easily find Taste of Nova Scotia branded food and beverages year-round.”

The in-store campaign includes displays that help shoppers find Taste of Nova Scotia products.

An advertising campaign began this week and will continue in March and April.

Quotes:

“Nova Scotia has an abundance of locally grown and produced food and beverage available year-round. This new buy local campaign, in partnership with the province, recognizes the valuable role the local food and drink industries play in Nova Scotia’s economic development.”

– Emily Haynes, executive director of Taste of Nova Scotia.

Quick Facts:

• Taste of Nova Scotia has more than 200 members that set and maintain quality standards for food, service and hospitality
• Taste of Nova Scotia members include farmers, fishers, chefs, winemakers, brewers, distillers, bakers, chocolatiers and many more
• major retailers Sobeys, Atlantic Superstore, Walmart, the NSLC and several large independent retailers are participating in the campaign

Additional Resources:

Taste of Nova Scotia: https://tasteofnovascotia.com/get-your-hands-on-local/