Seafood Certification Promotes Nova Scotia Companies to World Markets
Seven Nova Scotian seafood companies are sharpening their competitive edge by certifying under the Nova Scotia Seafood Quality Program, with more encouraged to sign up.
Certified companies with high-quality products will be more competitive by meeting or exceeding the highest globally recognized standards around seafood quality, sustainability and traceability.
“By strengthening their quality standards, companies can provide sustainability, quality, food safety, and healthy options that influence buying decisions in the global market,” said Fisheries and Aquaculture Minister Steve Craig. “Certification raises the profile of Nova Scotian seafood companies and their products in a market that is fast-changing and competitive.”
The Nova Scotia Seafood Quality Program promotes high quality standards within the seafood supply chain and aims to enhance Nova Scotia seafood's reputation for premium quality.
Certified companies are recognized as Nova Scotia Seafood Ambassadors and receive many promotional benefits. Certified companies gain access to the Nova Scotia seafood brand marketing materials and trademarked logo for use in their own marketing, become recommended suppliers on the Province’s seafood marketing website and can be included in strategic marketing promotions throughout the year.
The seven companies that have received certification so far are:
- North Bay Fisherman’s Cooperative
- NovaCan Live Seafood
- Premium Seafoods Group
- Lobsters R Us
- Bill & Stanley Oyster Company
- Live Stor Sydney - Live Seafood Storage System
- Fisherman’s Premium Atlantic Lobster.
Quotes:
“Premium Seafoods Group Limited is pleased to be a Nova Scotia seafood ambassador. Marketing with this trademark will help put us on the world stage with our superior lobster products as global consumer demand for high quality lobster is increasing. This is a phenomenal program for Nova Scotia’s seafood industry members and I congratulate Université Sainte-Anne for playing an important role.”
– William Coleman, Operations & Quality Assurance Manager, Premium Seafoods Group
Quick Facts:
- Nova Scotia ships premium species such as lobster, shrimp, snow crab, oysters, and more to nearly 80 countries
- the certification is linked to individual companies listed in the Nova Scotia export directory, viewed by buyers around the world
- the Nova Scotia Seafood Quality Program began in July 2021
- certifications were developed by Nova Scotia Seafood, in partnership with Perennia Food and Agriculture Inc. and Université Sainte-Anne
- more than 25 industry members were consulted on the development of the standards
Additional Resources:
Nova Scotia Seafood Quality Program: https://nsseafood.com/ambassador
Nova Scotia’s seafood marketing website: https://nsseafood.com/
Live Lobster Quality Certification Program: https://www.usainteanne.ca/en/lqcp
Lobster Quality Research and Innovation Centre: https://www.usainteanne.ca/en/lqric
Quality program for Nova Scotia’s provincial seafood brand: https://www.perennia.ca/nssqp/