Agricultural Career Exploration Program

In the genAG program, Grade 9 students will research and market agricultural careers to their peers in teams of 3-4 students, and then present on what they learned. The teams with the best presentations will be invited to attend a provincial competition.

The genAG program is a unique career exploration program for this age group. By researching agricultural careers, students will develop investigative and analytical skills that will be transferable to any employment field.

The Nova Scotia Department of Agriculture will fund grade 9 classes to take part in the genAG program. The genAG program assists students in learning about agricultural careers and marketing. Grade 9 students will research agricultural careers, including taking part in a field trip, plan and implement a marketing idea to “sell” agricultural careers to their peers in a team of 3-4 students, and then present on what they learned. The team with the best presentation from each classroom will be invited to attend a provincial competition. Curriculum connections for grade 9 are met with this unique program. The genAG program is offered in both English and French.

The goal of the GenAG competition is to have students develop a marketing strategy to attract their peers to agricultural careers. They then implement the strategy and prepare a presentation on their strategy and the results of the implementation. The best presentations are invited to present at a provincial competition.

A teacher’s guide and student’s guide are available to support this program. Funding is also available to support the implementation of student marketing ideas and travel to the provincial competitions and field trips.

The recommended delivery for GenAG is through a series of 4-6 classroom lessons. Students form a “marketing company” in groups of 3-4, research agricultural careers, and develop a marketing initiative (e.g. posters around the school, a booth in a hallway or at a career fair, online ads) with a small budget. These presentations are assessed, at the classroom and regional levels and the top team from each Centre of Education in Nova Scotia are invited to attend a provincial competition, where they deliver their presentations in person to a panel of judges. The winning team receives a monetary prize for their class.

The genAg program provides:

  • staff support
  • teacher handbook
  • curriculum connections
  • financial support
  • access to online resources and video’s

This program takes place in the fall each year.

Teachers should take into consideration:

  • this program takes a minimum of 3 classes to complete
  • the winning group will have to travel to the regional and/or provincial competition (monetary support will be provided) but transportation will need to be arranged

This program is also available in French.


Grade 9 classes in Nova Scotia public schools are eligible to apply. Private schools will be accessed based on resource availability.

How to apply

  1. Determine if the genAG program is a good fit for your classroom.
  2. Complete the application form by 15 January.
  3. The Department of Agriculture will review all applications and notify teachers if their class has been accepted and given program details.

How long it takes

Teachers will be notified within 5 business days that their application has been received. Teachers will be notified within a week of the deadline of the program application with program details.


There is no cost to participate, costs incurred will be reimbursed to the teacher upon receipts submitted at the end of the program.

Before you apply

Make sure your school principal is aware of your intention to apply to the program and supports your participation.

Important dates

Applications open 1 December
Applications close 15 January
Teachers will be contacted with more information 31 January

Apply online

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Other ways to apply

If you are unable to apply online, contact the Agricultural Education office at 902-893-6575 or

Contact Information

Agricultural Education Office
74 Research Dr.
Bible Hill, NS B6L 2R2

Phone: 902-893-6575