News Release Archive
ECONOMIC RENEWAL--1995 TOURISM SEASON TOPS LAST YEAR ------------------------------------------------------------ For the third consecutive year, Nova Scotia's tourism industry posted peak season gains. Visitation surpassed 1994 by four per cent, with 44,000 more people visiting Nova Scotia this year, while 24,000 more rooms were sold, an increase of one per cent. These two indicators will translate into increased tourism revenues for 1995. "Reported increases indicate that 1995 will top the phenomenal tourism season Nova Scotia enjoyed last year," said Economic Renewal Agency Minister Robbie Harrison. "The planning, marketing and promotion activities practised by the tourism industry are definitely working." Year-to-date figures reported in Tourism Nova Scotia's monthly Tourism Insights publication show: - air visitation soared by 24 per cent or 35,000 person-visits; - motorcoach visitation jumped 18 per cent or 9,000 person-visits; - ferry and recreational vehicle entries both posted increases of one per cent; - provincial visitor information centres counselled 505,000 visitors, an increase of 15 per cent over 1994; - Fortress Louisbourg celebrated it 250th anniversary and boasted a healthy 22 per cent visitor increase for the season; - Visitors to Peggy's Cove swelled by 17 per cent in October, topping 630,000 for the year-to-date. "Reported increases were largely fuelled by U.S. and other international visitors," said Mr. Harrison. "These visitors are traditionally among Nova Scotia's highest visitor spending markets." -30- Contact: Linda Laffin 902-424-6810 trp Nov. 22, 1995