News Release Archive
ECONOMIC RENEWAL--BLUENOSERS INVADE ICELAND ----------------------------------------------------------------- The Vikings will welcome 100 Nova Scotians to Reykjavik, Iceland next week. Representatives from Nova Scotia will showcase Nova Scotian products, services and travel opportunities to Icelanders, May 22 -24. The business mission is part of Icebreaker '96, the program to mark the inauguration of Icelandair's "Gateway to Canada" service through Halifax. Seventy-one Nova Scotia companies, including four universities, will participate in a consumer travel, trade and education exposition at the University of Iceland. As many as 12,000 people are expected to visit the Nova Scotia exposition and sample the sights, sounds, music and business opportunities Nova Scotia offers to Iceland. Each Nova Scotia participant has paid for the opportunity to be part of the first business mission to Iceland. The project is organized by the Nova Scotia Economic Renewal Agency, Icelandair and the Tourism Industry Association of Nova Scotia with sponsorship assistance from private sector companies. Businesses and organizations travelling to Iceland represent a cross-section of some of the best business and travel opportunities Nova Scotia can offer. From agricultural products to tourism attractions, from information technology to ocean industries, they include Haddon Hall, Chester; Super Natural Sailing Tours, Bras d'Or; Historic Feast Dinner Theatre, Halifax; Dover Mills Ltd, Halifax; Surrette Battery, Springhill; Phoenix Aerotech Ltd., Brookfield; Atlantic Canada World Trade Centre; Halifax; Scotian Gold Cooperative Ltd, Kentville; and the Anne Murray Centre; Springhill to name just a few. "This new air bridge between Europe, Scandinavia and Nova Scotia over Iceland provides tremendous potential for Nova Scotia businesses to expand their trade and market potential," Economic Renewal Minister Robbie Harrison said today. "The companies who have signed on as participants with Icebreaker '96 recognize the business potential in Iceland and also see Icelandair's service as important for securing existing markets in Europe and generating new ones." "As the airline's first Canadian destination, Nova Scotia is in an important and strategic position for tourism, trade and business development," he said. Icebreaker '96 participants leave Halifax for Reykjavik, May 21, 1996. -30- NOTE TO EDITORS: Some Nova Scotia companies are available for interviews before leaving for Iceland and while in Iceland. To make arrangements, please contact Marsha Andrews 902-424-4207 before Friday, May 17, 1996. After Monday, May 20, 1996 please contact Robyn McIsaac, 902-424-0939. Contact: Marsha Andrews 902-424-4207 trp May 14, 1996 - 2:28 p.m.