News Release Archive

ECONOMIC RENEWAL--ECOTOURISM CONFERENCE AT WHITE POINT
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EMBARGOED UNTIL SATURDAY, JANUARY 14

The growing popularity of ecotourism  is spurring efforts by the
Nova Scotia tourism industry and communities  to develop and
promote activities to tap into this rapidly emerging market.  

A five-day Ecotourism Conference, sponsored by the Nova Scotia
Economic Renewal Agency, through Tourism Nova Scotia,  will
provide a forum to educate tourism operators and community
organizations about ecotourism and to discuss its future
development in Atlantic Canada.  The conference begins Monday at
White Point, near Liverpool.  

Organized by the Tourism Industry Association of Nova Scotia
(TIANS) and White Point Beach Lodge, the conference is aimed at
the private sector, community groups, and governments.  Workshops
will focus on the principles of responsible travel; nature,
culture and adventure tourism;  marketing opportunities; and
sustainable tourism practices and green management.

Economic Renewal Minister Ross Bragg said: "Nova Scotia's natural
beauty and unspoiled environment positions us to capitalize on
the rapidly growing ecotourism market.  Ecotourism is the fastest
growing tourism sector but we want to ensure that this industry
is developed in a safe and responsible manner.  We're very
pleased to sponsor this timely conference which will help make
Nova Scotia a premier ecotourism destination."

Don Wilson, president of TIANS said, "If ecotourism, cultural
heritage and adventure travel in Atlantic Canada are to prosper,
it is the responsibility of the community, local operators,
government and non-government agencies to partner together and
ensure that the products are environmentally sensitive and
contribute to the conservation of natural and cultural
resources."

International speakers James MacGregor and Leslie Jarvie, who
have experience in tourism development and conservation on four
continents, will headline the presentations.

The conference runs until January 16-20.  

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Contact:  
Linda Laffin, ERA Communications, 902-424-8922
Doug Fawthrop, White Point Beach Lodge 902-354-2711
Mary Comfort, TIANS 902-423-4480
lm                                       January 13, 1995