News Release Archive
ECONOMIC RENEWAL--NORTHERN EUROPEAN TOURISM
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Nova Scotia makes an important move to capture the attention of
a new northern European tourism market on Oct. 24, 25 and 26,
with a product introduction in Oslo, Norway; Copenhagen, Denmark
and Stockholm, Sweden.
"The late October introduction of Nova Scotia to the travel
trade and business contacts in Scandinavia is an important element
in the strategy to help make the new Icelandair route from
northern Europe to Halifax successful from day one," said Economic
Renewal Minister Robbie Harrison.
"The launch is timed to meet the 1996 deadlines of the European
travel trade and is designed to ensure that those people who
can best influence Scandinavian travel to Nova Scotia are well
aware of the tourism products, the services and the welcome that
await them here," the minister said.
The Icelandair connection with Scandinavia also holds
significant business potential, and this will be pursued during
the product launch as well, he said.
Icelandair and the Canadian Tourism Commission are partners
with the Nova Scotia Marketing Agency in the promotion.
Beginning in mid-May 1996, Icelandair will begin twice weekly
flights to Halifax via Reykjavik, Iceland with direct
connections to major centres in Scandinavia and continental
Europe. Icelandair will offer 15,900 seats to the 1996 capacity
to this province from Europe.
Among the many attractions that Nova Scotia presents to
Scandinavians are outdoor adventure products and activities,
the diverse touring and cultural experiences, and fresh seafood
and the value available in Nova Scotia.
Nova Scotia has designed a product launch for 175 invited
guests in each city that will highlight each of these features.
Four Nova Scotia private sector tour wholesalers, recommended
by the Tourism Industry Association of Nova Scotia (TIANS), will
travel with the project.
"We are confident that Nova Scotia, effectively introduced and
promoted, will prove to be a favoured destination for
adventurous travellers from Scandinavia and Iceland," said
Petur J. Eiricksson, senior vice president, Marketing for
Icelandair.
"Our airline is impressed with the single-minded focus with
which Nova Scotia is approaching this marketplace. We are pleased
to be a partner in the plan to promote Nova Scotia in the northern
countries and to make this route successful for everyone
involved," Mr. Eiricksson said.
Icelandair has already cooperated with the Nova Scotia
Marketing Agency to bring targeted media from Sweden and Iceland
to the province for familiarization. The airline is offering its
preferred customers a four-day charter to Halifax in November.
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Contact: Marsha Andrews 902-424-4207
Steve Warburton 902-424-0927
NOTE TO EDITORS: Interviews with participants in the product
launch can be arranged by contacting Marsha Andrews.
trp Oct. 19, 1995
