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NEWS RELEASE (CNS759) -->> ECONOMIC RENEWAL--CULTURAL TOURISM DISCUSSION PAPER RELEASED ECONOMIC RENEWAL--CULTURAL TOURISM DISCUSSION PAPER RELEASED ----------------------------------------------------------------- Economic Renewal Minister Richie Mann released the Nova Scotia Cultural Tourism discussion paper today, at the 1996 Tourism Conference and Trade Show. The paper will result in a cultural tourism strategy for the province based on the needs and aspirations of all cultural tourism stakeholders. The strategy for Tourism Nova Scotia identifies and describes priorities for the development of cultural tourism in the province, based on market potential and how ready the product is to go to market. The success of the cultural tourism strategy will rely largely upon the full participation of the tourism and cultural communities of Nova Scotia. "Cultural tourism has great potential as a niche market. Visitors who look for cultural experiences stay in Nova Scotia longer, spend more money, have higher education levels, and have higher household incomes than the mass tourism market," said Mr. Mann. A poll for Travel and Leisure magazine reports that in the 1980's, American travellers spent their money more freely. Not so in the 1990's, the poll says. There has been a shift from escapism to enrichment. One source indicates that the single greatest motivator for travel in the 1990's is "understanding culture" (88 per cent). Half of the travellers interviewed said that "cultural, historical or archaeological treasures" are important in planning a trip. The discussion paper is the work of a provincial interdepartmental committee, representing eight agencies in five departments, each involved in some aspect related to cultural tourism. The committee invites written comments and contributions, and appreciates public support in encouraging cultural tourism in the province of Nova Scotia. To receive your copy of the Nova Scotia Cultural Tourism discussion paper, please contact: Tourism Nova Scotia Kim McNutt, Manager, Tourism Development Nova Scotia Economic Renewal Agency P.O. Box 519 1800 Argyle Street, Suite 605 Halifax, Nova Scotia, B3J 2R7 Phone: 902-424-3225 Toll Free: 1-800-313-4447 Fax: 902-424-0629 E-mail: Econ.kmcnutt@gov.ns.ca Steve Warburton Communications Nova Scotia Economic Renewal Agency Phone: 902-424-0927 Fax: 902-424-7008 trp Nov. 05, 1996 - 4:15 p.m.