News Release Archive


The province is optimistic about the future of Nova Scotia
tourism, and Economic Renewal Minister Richie Mann is predicting
faster growth than a Conference Board of Canada forecast.

"I know we can do better than the forecast. But it will require
effort by all of us," Mr. Mann recently told members of tourist
associations in Halifax and Truro.  

The Conference Board is forecasting a 3.4 per cent increase in
tourism expenditures, and more than two per cent growth in both
business and leisure travel in Nova Scotia. 

A number of factors will help boost activity, said Mr. Mann.
These include continued growth in Canadian and American
economies, a steady Canadian dollar, stronger efforts to attract
tourists and events such as Cabot Reflections in Cape Breton and
the Year of Music celebrations.

Mr. Mann outlined a number of initiatives to help bring in
tourists, including a $1.5 million joint effort with the federal
government that will target German and United Kingdom travellers.
Air Canada will kick in an additional $1.5 million in services
and promotional activities. This month, a group of public and
private sector representatives will also head to Iceland for the
Canada-U.S.-Scandinavia marketplace.

He also called on industry to help create and promote programs
aimed at niche markets. "We have to work together to find out
what appeals to our tourists. After we get them here, we have to
think about how to keep them longer," he said.

Eco-tourism is one area that holds promise, he said. "We have
natural advantages. We're surrounded by the sea. We have
thousands of lakes, rivers and unspoiled areas with an abundance
of wildlife. Not only do nature tourists spend more time in the
province, they also travel in larger parties and spend more
during their stay."

Cultural tourism also has great potential, said Mr. Mann, who
added that people who come to experience culture also spend more
money and tend to stay longer. "We've released a discussion paper
on the issue and we're looking for input," he said.

Mann stressed the need for all industry players to work together.
"There's  consensus on the need to move away from government-led
tourism initiatives and into a true partnership with industry.
That's why I made a commitment to explore a new partnership."

The nature of that partnership is now being examined by a joint
committee of government and industry representatives, which is
looking for broad representation from all stakeholders.
Ultimately, the committee hopes to find a new way of operating
together on everything from research and marketing to strategic
planning and product development.

"It's the only way we can take advantage of the opportunities.
More teamwork, rather than more money, may well be the solution,"
he said.


contact:  Angela Poirier   902-424-3900

sab                 Feb. 11, 1997     10:15 a.m.