News Release Archive

Organizers of this year's Nova Scotia International Tattoo are
projecting millions of dollars in direct and indirect economic
spinoffs for the province.

"Based on the numbers from the 1996 show and ticket sales to
date, there's every reason to look forward to another successful
year for the Tattoo as well as bringing thousands of tourists to
the province," said Ian Fraser, Tattoo producer/director.

A 1996 audience survey indicated the Tattoo directly influenced
more than 10,000 out-of-province visitors in their decision to
travel to Nova Scotia. A total of 18,000 out-of-province visitors
generated more than $26.5 million.

All signs are pointing to another banner year, said Mr. Fraser.
As of May 31, ticket sales and reservations for the 1997 Tattoo
were up 20 per cent over the same period last year.

"The Nova Scotia Tattoo has a proven record of attracting
visitors to Nova Scotia," said Richie Mann, minister of economic
development and tourism. "It's one of the reasons Nova Scotia
stands out in a crowd of vacation destinations and we're proud to
be home to one of the world's greatest shows."

Research shows cultural events are becoming more important to
travellers when choosing a vacation destination. According to the
province's 1996 Cultural Tourism Report, visitors coming to
experience the province's culture stay longer and spend more. The
Tattoo's own survey indicates out-of-province visitors to the
show stay an average of four days longer than the typical visitor
to the province.

"The Nova Scotia International Tattoo is now one of the best
military and civilian cultural events presented anywhere in the
world," said Mr. Fraser. "Our mandate includes increasing tourism
to Nova Scotia and we're very pleased to continue to draw
tourists to the province."

Its growing popularity among Americans was proven when the Tattoo
was chosen by the American Bus Association as one of the Top 100
events in North America for 1997.

"Among tour operators, the Tattoo is the talk of the town," said
Dennis Campbell, vice-president of Atlantic Ambassatours. "It has
grown over the years into an event with high consumer awareness
and demand."

As one of the world's largest musical and theatrical productions,
the Nova Scotia Tattoo offers Nova Scotians and visitors an
opportunity to take part in and enjoy the province's current
promotional campaign, Celebration of Music. Every year the Tattoo
features original musical compositions and scores as well as
music varying from military, pop and jazz to Celtic, folk and
oldtime classics, all presented by more than 2,000 performers
from around the world.

This year, the Nova Scotia International Tattoo will be presented
July 1-7 at the Halifax Metro Centre. A special matinee
performance will be held June 29.


Contact: Robyn McIsaac
         Marketing co-ordinator
         The Nova Scotia International Tattoo

NOTE TO EDITORS: For full information kits, please contact Robyn
MacIsaac at the above number.

trp                   June 5, 1997 - 12:10 p.m.