The Economics and Statistics Division maintains archives of previous publications for accountability purposes, but makes no updates to keep these documents current with the latest data revisions from Statistics Canada. As a result, information in older documents may not be accurate. Please exercise caution when referring to older documents. For the latest information and historical data, please contact the individual listed to the right.
<--- Return to Archive
For additional information relating to this article, please contact:
January 19, 2026NEW MOTOR VEHICLE SALES, NOVEMBER 2025 Year-to-date (January-November 2025 vs January-November 2024, unadjusted)
Compared with January-November 2024, Nova Scotia unit sales of new vehicles (+13.1%) reported a faster gain than in any other province, with national unit sales up 2.9%. Unit sales were up in all provinces except Québec.
The sales values of new vehicles increased 12.8% in Nova Scotia in the first eleven months of 2025, the fastest gain among provinces. National sales values were up 1.8% with gains in all provinces except Québec.
Compared to January-November 2024, average unit prices were down 0.2% in Nova Scotia in January-November 2025. National average unit prices were down 1.0% with declines in nine provinces. Manitoba reported the largest decline in average unit prices, while Newfoundland and Labrador reported the only gain.
The average price of a new vehicle over January-November 2025 was $50,442 in Nova Scotia - third lowest among provinces ahead of Prince Edward Island and Newfoundland and Labrador. Nationally, the average price of a new vehicle was $55,565 in January-November with the highest value in Alberta.
Compared with January-November 2024, unit sales and sales values were up notably faster for Trucks/SUVs than for passenger cars. North American manufacturers saw faster increases in unit sales and sales values compared to overseas manufactures. Average sales prices were down slightly for trucks/SUVs but up for passenger cars. Prices were down for both Overseas and North American manufacturers.
Zero emission vehicle unit sales were down 23.6% in January-November 2025 compared with January-November 2024, while sales values fell 13.8%. There was a 12.8% rise in average unit prices for zero emission vehicles. Other fuel type vehicles, which account for the majority of vehicles sold, saw unit sales increase 15.6% while sales values increased 15.2%, with average unit prices for other fuel type vehicles down 0.3%.
Over the period from January-November 2025, trucks/SUVs accounted for 87.2% of unit sales and 90.2% of sales values. North American manufacturers accounted for 69.9% of Nova Scotia's unit sales and 73.1% of sales values in January-November 2025. Zero emission vehicles made up 4.3% of unit sales, and 6.2% of sales values, while all other fuel types accounted for 95.7% of unit sales and 93.8% of sales values.
Year-over-year (November 2025 vs November 2024, unadjusted)
Compared with November 2024, Nova Scotia unit sales of new vehicles were down 1.0%. National unit sales were down 6.6% year-over-year with declines in all provinces. Québec reported the steepest year-over-year decline while Alberta reported the slowest decline (followed by Nova Scotia).
The sales values of new vehicles decreased 9.6% in Nova Scotia from November 2024 to November 2025. National sales values were down 9.4% with declines in all provinces. Québec had the fastest decline in year-over-year sales values while Saskatchewan had the slowest decline.
Compared to November 2024, average unit prices were down 8.7% in Nova Scotia in November 2025. Average unit prices were down 3.0% nationally with declines in all provinces except Saskatchewan. Prince Edward Island had the steepest year-over-year decline in average motor vehicle prices.
The average price of a new vehicle in November 2025 was $47,152 in Nova Scotia - third lowest among provinces ahead of Prince Edward Island and Newfoundland and Labrador. Nationally, the average price of a new vehicle was $56,378 in November with the highest value in Alberta.
Compared with November 2024, unit sales increased for trucks/SUVs with lower sales values, while unit sales and sales value declined for passenger vehicles. North American manufacturers unit sales and sales values were down year-over-year, while overseas manufactures increased. Average unit prices were down for all categories of vehicle and manufacturer.
Zero emission vehicle unit sales were down 35.6% in November 2025 compared with November 2024, while sales values declined 45.0% and average unit prices decreased 14.6%. The low overall number of zero emission vehicles sold in Nova Scotia (186 in November 2025) can lead to volatility in unit sales, sales values, and prices. Other fuel type vehicles, which account for the majority of vehicles sold (3,693 units), saw unit sales increase 1.7% while sales values decreased 5.6%, and the average unit price for other fuel type vehicles fell 7.2%.
In November 2025, trucks/SUVs accounted for 89.1% of unit sales and 91.1% of sales values. North American manufacturers accounted for 66.8% of Nova Scotia's unit sales and 68.3% of sales values in November 2025. Zero emission vehicles made up 4.8% of unit sales, and 6.2% of sales values, while all other fuel types accounted for 95.2% of unit sales and 93.8% of sales values.
Trends
Nova Scotia's unit sales of 3,879 in November 2025 slightly lower than the same month in 2024, but above the same month in previous years to 2017.
Sales values of $182.9 million were below the same month in 2024 and 2023, but above the same month in previous years.
Nova Scotia average unit prices have declined over the last year.
Zero-emission vehicles are currently a small share of the new motor vehicle market in Nova Scotia. Due to the small number of vehicles sold, there can be volatility in the year-over-year or year-to-date comparisons for unit sales, sales value and average prices. Nova Scotia zero-emission vehicle unit sales and sales values were down compared to November 2024.
Across Canada, national unit sales were below the same month in 2024 but above any comparable month since 2017.
National sales values for November 2025 were below the values from November 2024, but above other comparable months in recent history.
National average unit sales prices have returned to levels seen in early 2024. November 2025 average unit prices were down from November 2024 but remain above any comparable month prior to that.
There has been a steady trend of increasing market share for trucks/SUVs while the market share of passenger cars declines. This trend has become less volatile in recent months.
Over the last twenty years, there has been a slow decline in market share for North American manufacturers while overseas manufacturers' market share has risen. In recent years, market shares for North American and overseas manufactures have stabilized.
The market share for new zero-emission vehicles declined in early months of 2025, but has grown since July.
Prices for trucks/SUVs (the bulk of the market) have fallen from their recent peaks at the end of 2024. Prices for passenger cars posted a notable decline in November from a previous high in October 2025.
Prices for vehicles from North American as well as overseas manufacturers have risen in recent months, but fell in November.
Average prices for zero-emission vehicles rose sharply in late 2024 and have subsequently fallen below previous levels. The low overall number of zero emission vehicles sold in Nova Scotia (186 in November 2025) can lead to volatility in prices.
Source: Statistics Canada. Table 20-10-0001-01 New motor vehicle sales
<--- Return to Archive
