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Thomas StorringDirector – Economics and Statistics
Tel: 902-424-2410Email: thomas.storring@novascotia.ca

October 09, 2024
TRADE IN CULTURE AND SPORT 2022

In 2022 Nova Scotia imported $540.06 per capita worth of cultural products (such as art, films, music, crafts and broadcasting) and exported $155.67 per capita.

On average, Canada imported $818.23 per capita worth of cultural products and exported $630.22 per capita.

Imports of culture products were greater than exports for all provinces except British Columbia. 

Ontario reported the highest cultural exports and imports per capita.  Prince Edward Island reported the lowest cultural imports per capita while Newfoundland and Labrador reported the lowest cultural exports per capita. 

Nova Scotia exported $32.77 per capita of sport products in 2022, including professional sports and informal sporting events along with education and training. There was $22.82 per capita in sport imports. Nova Scotia exports and imports of sport products were both below their respective national averages.

Exports and imports of sport products were highest in British Columbia. Newfoundland and Labrador had the least amount of sport exports per capita in 2022, while Nova Scotia had the least amount of sports imports per capita.

Cultural products accounted for 1.65% of Nova Scotia's international exports and 3.08% of Nova Scotia's international imports. Both Nova Scotia's cultural exports and imports as a share of total exports and imports were lower than the national average.

British Columbia reported the largest cultural exports as a share of the province's international exports. Manitoba's cultural imports as a share of its international imports were the largest in Canada.

In 2022 Nova Scotia had international sport exports that amounted to 0.35% of total exports - the second highest share in Canada behind British Columbia.  Nova Scotia's imports of sport products amounted to 0.13% of total imports.  British Columbia's sports imports were the highest as a share of total imports while New Brunswick's were the lowest.

Since 2010, Nova Scotia's exports of cultural products have fallen below imports in every year. 2022 continued the trend of increasing cultural trade deficits that began in 2020, with exports remaining relatively stable while imports continue to grow.

Prior to 2020, Nova Scotia's trade in sport products reflected rising exports and declining imports, narrowing the deficit of trade in sport products until there was a small surplus in 2019.  In 2020 both imports and exports of sport products contracted - but the contraction was sharper for imports, leaving Nova Scotia with a trade surplus in sport products in 2020 and 2021. While Nova Scotia maintained a trade surplus in 2022, imports grew faster than exports, narrowing the surplus.

Nova Scotia's largest cultural and sport exports were: education/training (for sport), film and video, and design. 

Nova Scotia's largest imports of culture products were in crafts, broadcasting, and books.  Each of these products reported sizable trade deficits for Nova Scotia.

Film/video and education/training (for sport as well as for culture) were the only culture and sport products for which Nova Scotia reported a substantial trade surplus.  

Source: Statistics Canada.  Table 12-10-0117-01  International trade of culture and sport products, by domain and sub-domain, and trading partner (x 1,000,000)  Table 12-10-0116-01  International and inter-provincial trade of culture and sport products, by domain and sub-domain, provinces and territories (x 1,000,000)



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