Social Marketing Campaign - Alcohol is Alcohol

Healthy Communities

Injury Prevention - Social Marketing Campaign - Alcohol is Alcohol

43 per cent of the drivers involved in alcohol-related serious injury crashes and 50 per sent of fatally injured impaired drivers in Nova Scotia are between the age of 20-35 years of age. Nearly 80 per cent of these injuries and deaths involve male drivers

Nova Scotia's road safety social marketing campaign is reaching young drivers with a message about drinking and driving. Read about the campaign ...